i have chose to write about Harry Potter and the deathly Hallows part II. i choose this movie because it is the most recent movie i have seen this year.
this is the final chapter and Harry Potter must face off against He who not be named and his army of death eaters. so far the harry potter franchise has won more than 50+ awards for movies over the movies from harry potter and the sorcerer's stone - harry potter and the half blood prince they still have more awards coming with the deathly hallows part 1 and 2.
you can find a awesome movie trailer here <-- click
this movie is similar to the rest with the characters and magic elements
i feel this movie and even the books it came from are important because they got kids interested in reading then visually seeing what they have read. i don't feel we have a trend in our culture to believe in wizards or stuff like that. the target audience was teenagers but many adults love it also. i don't feel it has a offensive message.
this movie had a strong story line and great special effects. it was not bad or mediocre. i feel it is the best in the series and it is very memorable. they all gave it good reviews so and i didn't hear to many people complaining about it.
my wife bought all the books and as the movies cam out when bought them on DVD now we are re buying them on blue ray. no i did not look up other works on you tube. they all love harry potter and are sad it is over.
being the final harry potter movie it is sad to see all the magic go away but with the times and actors spending the last 10 years working on the series it is time for them to move on and enjoy other works they will do so they are not always the harry potter cast.
Thursday, August 4, 2011
Thursday, July 14, 2011
Topic 1 : Advertising
Arguably the best known logo in the world... (thank you to InfoBarrel )
In the 1970s America was at a cultural crossroads and Advertising was there. One of the most, in my opinion, iconic ads of the era took full advantage of the "hippie" bandwagon. 1971's Coca-Cola advertisement, "I'd like to teach the world to sing" showed everyday (yet attractive) people dressed in everyday (70s) fashion... people of every race who all wanted nothing more than world peace, racial harmony, and to drink Coca Cola.
There is more than one strategy apparent in this simple yet brilliant advertisement than originally meets the eye. The obvious bandwagon (look everyone is drinking Coke, the whole world in fact!), and even a bit of plain folks... notice every one of every race is drinking Coca-Cola (it is the real thing, you know). The strategy I never would have picked up on without the text (Media and Culture 7) is called the association principle. The text states that this is a "...persuasive technique used in most consumer ads that associates a particular product with a positive cultural value or image even if it has little connection to the product." In English, that just means that this commercial, like many others, tries to tie itself to a good image of society. So, along with trying to bill itself as "the real thing" (another association principle tactic) this Coca-Cola ad epitomized 70s culture (some would argue counter-culture) in America.
This ad offends no one, in fact it goes out of its way to include everyone. The target audience is, well, every peace loving American.
This ad was surely memorable, I don't know anyone over thirty who doesn't at least recognize the jingle. It's effectiveness however is questionable. Pepsi and Coke have been in an advertising war since 1903 (Coca-Cola was introduced in 1886, Pepsi in 1903). The advertising wars between the two companies have become part of our American Culture. Many of us remember the Pepsi Challenge! There are even multitudes of web sites dedicated to the struggle for market dominance between the soda giants... one of my favorites is Hongkiat. Both companies, in their bid to corner the carbonated beverage industry are known for stunning advertisements. Pepsi famously used Michael Jackson in a "famous person testimonial" strategy, Coca-Cola answered in the 1990s by creating their own famous person... the bears weren't famous really before the commercial but now many of my friends admit that when they think of Polar Bears they think not of endangered species but of Coca-Cola! You can even "meet" the bear at the Coca-Cola hub plant in Atlanta, GA.
The younger ones may think of Pepsi actually... with Pepsi jumping on Coke's "bandwagon" with their new ad... if you haven't see Pepsi's "Polar Bear Uncle Teddy Ad" I urge you to CLICK HERE!
Let's sum up this post and review: The featured ad, "I'd like to teach the world to sing" from Coca-Cola circa 1971 lasted about a minute and used three obvious tactics: Association Principle, Bandwagon, and Plain Folks. It takes advantage of the popular music of the times and appeals to most American's of the time period. It was an advertisement in the ongoing war between Pepsi and Coke (although not actually part of a series the way the Polar Bears are). The effectiveness of this ad is that it is memorable even now, more than 40 years later.
In the 1970s America was at a cultural crossroads and Advertising was there. One of the most, in my opinion, iconic ads of the era took full advantage of the "hippie" bandwagon. 1971's Coca-Cola advertisement, "I'd like to teach the world to sing" showed everyday (yet attractive) people dressed in everyday (70s) fashion... people of every race who all wanted nothing more than world peace, racial harmony, and to drink Coca Cola.
There is more than one strategy apparent in this simple yet brilliant advertisement than originally meets the eye. The obvious bandwagon (look everyone is drinking Coke, the whole world in fact!), and even a bit of plain folks... notice every one of every race is drinking Coca-Cola (it is the real thing, you know). The strategy I never would have picked up on without the text (Media and Culture 7) is called the association principle. The text states that this is a "...persuasive technique used in most consumer ads that associates a particular product with a positive cultural value or image even if it has little connection to the product." In English, that just means that this commercial, like many others, tries to tie itself to a good image of society. So, along with trying to bill itself as "the real thing" (another association principle tactic) this Coca-Cola ad epitomized 70s culture (some would argue counter-culture) in America.
This ad offends no one, in fact it goes out of its way to include everyone. The target audience is, well, every peace loving American.
This ad was surely memorable, I don't know anyone over thirty who doesn't at least recognize the jingle. It's effectiveness however is questionable. Pepsi and Coke have been in an advertising war since 1903 (Coca-Cola was introduced in 1886, Pepsi in 1903). The advertising wars between the two companies have become part of our American Culture. Many of us remember the Pepsi Challenge! There are even multitudes of web sites dedicated to the struggle for market dominance between the soda giants... one of my favorites is Hongkiat. Both companies, in their bid to corner the carbonated beverage industry are known for stunning advertisements. Pepsi famously used Michael Jackson in a "famous person testimonial" strategy, Coca-Cola answered in the 1990s by creating their own famous person... the bears weren't famous really before the commercial but now many of my friends admit that when they think of Polar Bears they think not of endangered species but of Coca-Cola! You can even "meet" the bear at the Coca-Cola hub plant in Atlanta, GA.
The younger ones may think of Pepsi actually... with Pepsi jumping on Coke's "bandwagon" with their new ad... if you haven't see Pepsi's "Polar Bear Uncle Teddy Ad" I urge you to CLICK HERE!
Let's sum up this post and review: The featured ad, "I'd like to teach the world to sing" from Coca-Cola circa 1971 lasted about a minute and used three obvious tactics: Association Principle, Bandwagon, and Plain Folks. It takes advantage of the popular music of the times and appeals to most American's of the time period. It was an advertisement in the ongoing war between Pepsi and Coke (although not actually part of a series the way the Polar Bears are). The effectiveness of this ad is that it is memorable even now, more than 40 years later.
Thursday, November 18, 2010
Photo essay
Tuesday 16, 2010 location Western Oregon Web Press. Western Oregon Web Press has been in busniess for the past 30 years. Brian luckman checking his email for new jobs. Luckman has been with the web press for 3 years. fred johnson changing a blanked before the press run. david martin is jogging papers and stacing them on a pallet.
Tuesday, November 16, 2010
Action Shot
Tuesday night at lake shore lanes. Gary Stevens of Lebanon bowls after a rough day in his words.
Monday, November 15, 2010
final project
I have not figured out what my last project will be yet , i am leaning towards press at western Oregon web press. or something to do with Veterans in the community.
Thursday, November 11, 2010
Friday, November 5, 2010
Nieghborhood assignment
Ashwood Estates, in rural Tangent, OR is a choice neighborhood for commuters. The on-site manager, Jason Miller, checks the drop box for late-rents. Donna West, 42, makes visiting the local convenience store a joyful part of most Tangent-ites morning routine.
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